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Task and Frequency Factor into Smartphone Owners’ Browser vs. App Decisions
Consumers’ decision to use mobile applications or browsers may boil down in large part to the task at hand, with browsers preferred for research-intensive tasks and apps more commonly used in...
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How Do Consumers Say They’d Respond to Positive Customer Experiences?
Some 82% of consumers have had a positive experience with a company recently, finds Verint [download page] in a survey of 18,038 respondents across 9 countries. Consumers were most likely to attribute...
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Email Deliverability Rate Drops to 79%. How Do Different Industries Fare?
Source: Return Path [download page] Notes: Some 21% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015, up...
View ArticlePrivate Label CPG Dollar, Unit Sales Continue Growth
For the second straight month, private label CPG dollar and unit sales both rose in February 2010. According to research firm The Nielsen Company, during the four-week period ended February 20, 2010,...
View ArticleDigital, Cable News Audiences Only Media to Grow in 2009
For the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news in 2009, according to The Pew Project for Excellence in Journalism. (more…)
View ArticleMarketers Adopt Emerging Channels
More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica. (more…)
View ArticleShare of Ad Spending by Medium – December 2009
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleMarketers Consider Centralized Decisioning
Although only 25% of marketers currently use centralized decisioning technology, another 40% plan to, according to [pdf] a new study from marketing technology provider Unica. (more…)
View ArticleTax, Gaming Sites Lead Category Growth
Tax and online gaming sites were the top-growing online site categories during February 2010, according to comScore Media Metrix. (more…)
View ArticleSocNet Usage Rises in Feb.
On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from February 2009, according to The Nielsen Company....
View ArticleHow Marketers Should Appeal to Women
Marketers targeting a female audience need to understand the critical difference between men and women, according to Dr. Bob Deutsch of marketing firm Brain Sells. Namely, women cycle and men...
View ArticleCredit Card Usage Remains Low
Although Census Bureau estimates indicate 181 million Americans will own credit cards this year, their usage rate remains low, according to recent research from compete. (more…)
View ArticleMobile Location Center Licensing Revenues to Reach $1.8B
Mobile location center (MLC) licensing revenues will grow from $560 million in 2010 to $1.8 billion in 2015, at which point they will reach saturation, according to ABI Research. (more…)
View ArticleMarketers Struggle with Results, IT
Virtually all marketers struggle with turning data into actions, and IT support of marketing technology needs is the number one industry bottleneck, according to [pdf] a new study from marketing...
View ArticleSimultaneous TV/Web Usage Jumps
More people spent more time simultaneously viewing the internet and TV in December 2009 than in June 2009 or December 2008, according to the Three Screens Report from The Nielsen Company. (more…)
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