Easter Spending Rises
Consumer spending for the upcoming Easter holiday (April 4, 2010) should mildly improve from 2009, according to the National Retail Federation (NRF) and BIGresearch. (more…)
View ArticleConsumers Seek Mobile Promotion Input
Consumers are seeking greater input into what kinds of mobile offers they receive as their mobile internet usage grows, according to a new study from ABI Research. (more…)
View ArticleVideo Viewing Grows Across Screens
Americans are watching an increasing amount of video content on their TVs, DVRs, PCs and mobile phones, according to the Three Screens Report from The Nielsen Company. (more…)
View ArticleTop 10 Viral Videos – February 2010
Several humorous internet videos promoting beer and snack food were among the top-10 and up-and-coming-viral campaigns selected by video-content distributor goviral as the most interesting and...
View ArticleTop 10 Retail Goods & Svcs Online Advertisers by Image-Based Impressions –...
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM....
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – February...
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM....
View ArticleJob Stability Leads to Spending
Seven in 10 Americans consider their job situation today “just as stable” or “more stable” than last year, according to the March 2010 American Express Spending & Saving Tracker. The Tracker also...
View ArticleDeals Spur Credit Card Usage
The average American uses two credit cards regularly, and will select which cards to use based on specific deals, according to research from compete. (more…)
View ArticleTV Viewing Preference Varies by Location
What adults 18 and older prefer to watch on TV depends on where they are, according to Nielsen analysis of the Video Consumer Mapping Study [pdf] from the Council for Research Excellence. (more…)
View ArticleTop Feb. ’10 Coupons: Enterprise.com, Adidas Outlet Stores
An online coupon for $9.99 per day on weekends from Enterprise.com and a printable coupon for 30% off purchases at Adidas outlet stores were the most popular coupons in February 2010, according to...
View ArticleBehind the Curve: Week Ended March 26, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleBusiness Endpoint Security Revenues Forecast for $16.4B
The market for business endpoint security as a whole (including mobile) should reach global revenues of $16.4 billion by 2014, according to data from Juniper Research. (more…)
View ArticleDistasteful Ads Hurt Brand Appeal
More than one-third of Americans will not purchase a brand because of distasteful advertising, according to a new Adweek Media/Harris Poll. (more…)
View ArticleSmartphones Projected to Overtake Feature Phones Next Year
Smartphone penetration of the US mobile phone market will overtake feature phone penetration by the end of 2011, according to projections from The Nielsen Company. (more…)
View ArticleTop 10 Site Genres by Image-Based Impressions – February 2010
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM....
View ArticleImage-Based Online Ad Impressions by Industry – February 2010
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM....
View ArticleRetail Email Volume Jumps 9% in March
Top online retailers sent each of their subscribers 2.7 promotional emails on average during the week ending March 26, 2010. This represents a 9% increase in average promotional email volume from 2.5...
View ArticleAmericans Blame Insurers, Drug Cos. for Health Costs
Almost three-quarters of US adults are worried about increasing health insurance/care costs and primarily blame insurance and drug companies, according to a recent Harris Interactive/HealthDay survey....
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