Top 10 US Movie Websites – July 20, 2009
NOTE: ‘Saturation’ is percentage of total movie pages viewed in the specified time period. ‘Change’ is rank change from the previous time period; if there were no page views to a specific movie in the...
View ArticleiPhone, Palm Pre Drive Smartphone Demand
Driven by demand for the Palm Pre and new Apple iPhone devices, smartphone ownership is continuing to rise, with 37% of US consumers now reporting they own some type of smartphone, according to a June...
View ArticleRecession Ups Backstabbing & Politics for 40% of Workers
More than four in 10 US employees say they are encountering increased workplace backstabbing, “sucking up” and politicking as co-workers take desperate measures to stay employed amid widespread fears...
View Article‘Social Notworking’ Costs Firms 1.5% of Productivity
Companies that allow their workers to access to Facebook during business hours lose an average of 1.5% in total employee productivity, according to a study by Nucleus Research. (more…)
View ArticleTop 50 June Websites: Facebook Rises, Twitter Cracks List
Though Google and Yahoo were still the most visited web properties in the US in June, Facebook rose to #6, and Twitter – which has displayed astronomic growth over the past year – has cracked the list...
View ArticleBehind the Curve: Week Ended July 24, 2009
Below are this week’s links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up, but still may be worth a peek: Top Ice Cream Flavors in...
View ArticleClik here to view.
US Companies With the Best and Worst Web Experience Ratings in 2015
Source: Temkin Group Notes: USAA’s banking business earns the top spot for the second consecutive year in the Temkin Group’s Web Experience Ratings, which measures consumers’ net satisfaction ratings...
View ArticleClik here to view.
US Facebook Advertising Benchmarks, by Industry, in Q1
Source: Salesforce Marketing Cloud [pdf] Notes: Facebook advertising CPMs were highest for the telecommunications ($9.40) industry and lowest for the gaming ($2.76) vertical in Q1, according to data...
View ArticleClik here to view.
Q2 Search Trends
Mobile represented an estimated 45% of US organic search visits in Q2, steady from Q1, as Google continued to capture the vast majority (89%) of mobile organic search visits, according to the latest...
View ArticleClik here to view.
Affluent Millennials Say They’re Loyal to Their Financial Institutions
Affluent Millennials are open to non-financial brands, finds a report from LinkedIn [download page] conducted by Ipsos that looks specifically at affluents in the US. At the same time, once they become...
View ArticleClik here to view.
Content Engagement Higher on Desktops Than Mobiles
Source: BrightEdge [download page] Notes: Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%), according to a BrightEdge analysis. Content...
View ArticleClik here to view.
Email Subject Line Analysis: How Well Do Popular Terms Fare?
Adestra has released [download page] its latest email subject line report [download page], analyzing a host of keywords and phrases across 4 sectors to see their relative lift or decline against the...
View ArticleClik here to view.
How Prevalent is Ad Blocking?
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June, according to a recent study [pdf] from Adobe and PageFair, which...
View ArticleClik here to view.
Which Industries Lead in Consumer Perception?
Source: Gallup Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating...
View ArticleClik here to view.
The Half-Life of Media & Entertainment, Finance and Shopping Apps
Source: Adobe Digital Index [pdf] Notes: Media and entertainment (M&E) applications have a slower attrition rate than financial and shopping apps, details Adobe in a recent report, noting that the...
View ArticleClik here to view.
Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey...
View Article