June US Web Stats: Surfed Pages Increase
The average online American visited 88 web domains, had 51 internet sessions, surfed 2,569 pages and spent 57 seconds per page during June 2009, according to (pdf) data from Nielsen Online. (more…)
View ArticleNew Cars Not on American Shopping Lists
Nearly six in 10 (59%) Americans say they do not plan to shop for a new car for more than four years, a significant increase over the 46% who said the same thing in 2005, according to a survey by...
View ArticleGlobal Consumers Bored by CPG Offerings
Though only 26% of global consumers think that the worldwide food and beverage industry is innovative, 89% are interested in trying new products in this category, according to a study by Ipsos...
View ArticleUS Trade Deficit Rises
RetailerDaily.com reports that total imports rose 2.3% from $149.3 billion, and total exports rose 1.9% from $123.4 billion. The goods deficit increased 3.2%, from $37.2 billion to $38.4 billion. Goods...
View ArticleTop 10 Family Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Politics Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended July 17, 2009
Below are this week’s links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up , but still may be worth a peek: (more…)
View ArticleBing Gives MS Small Boost in June Search Rankings
Americans conducted more than 14 billion queries on the top search engines in June 2009, with Google Sites accounting for 65% of market share and Microsoft Sites climbing to an 8.4% share, up 0.4...
View ArticleSix in 10 Americans Want Religion in Business
More than 60% of Americans believe that religious beliefs and values should form the basis for executives’ business decisions, but less than two thirds of high-level business leaders agree, according...
View ArticleMen Agree More Often on ‘Attractive’ Women
Men in the US are more likely to judge women to be appealing based on their physical features, and also are more likely to agree with other men on what makes an attractive mate, according to recent...
View ArticleTop 10 Broadcast Media Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article‘Realistic’ Consumers Cause Slide in July Sentiment
A dramatic decline in Americans’ economic expectations for the near future have driven down the July 2009 RBC CASH (Consumer Attitudes and Spending by Household) Index to 22.4, a decrease of 11.9...
View ArticleTop 10 Sports Stars: Tiger and Serena US Favorites
Professional golfer Tiger Woods is America’s favorite male sports star, while tennis champion Serena Williams tops the list as the country’s favorite female, according to (pdf) a recent poll from...
View ArticleMobile Coupon Users Want More Junk Food
Consumers in the UK who have redeemed discounts and coupons via their cell phone prefer to receive offers for cookies, chips, candy and other snack items rather than necessities such as toilet paper...
View ArticleSocial Media Engagement Directly Linked to Financial Success
Starbucks is the world’s #1 most socially engaged brand and is reaping financial rewards as a result of its intense participation in social media, according to an analysis of the engagement levels of...
View ArticleTop 10 House and Garden Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleAuto Sales Drive Rise in Canadian Retail
Canadian retail sales, which fell in April after three straight months of growth, reversed course and rose slightly in May 2009. In current dollars, Canadian retail sales increased 1.2%, rising from...
View ArticleFuel Prices Have Little Long-Term Effect on Car Buys
While higher gas prices in the US may create immediate demand for small, more fuel-efficient cars, this demand is not sustained over a longer period of time and consumers who were inclined to select...
View ArticleiPhone Rains on Palm Pre’s Search Parade
Though a digital ad campaign for the new Palm Pre smartphone appears to have reached target consumer segments and generated early interest for the new device in May and early June, online searches for...
View ArticleMajority of US Consumers Peeved by Internet Ads
At the same time as many internet advertisers are ramping up their web advertising efforts, the majority of US consumers say they are very frustrated by many common types of internet ads, according to...
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