Forrester: Interactive Marketing to Hit $55B by 2014
The latest forecast from Forrester Research predicts that interactive marketing in the US will hit nearly $55 billion by 2014 and will grow – at a compound annual growth rate of 17% – from 12% of...
View ArticleTop 10 Games Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Portal Frontpages – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTV Station Revenues to Fall 17% in 2009
Continued drops in television revenues this year have prompted BIA Advisory Services to revise its earlier projected estimates for 2009 to $16.6 billion, a 17.3% percent decline from 2008 and a return...
View ArticleOnline Games Grow 22%; Gain Steam with Cost-Cutters
The number of US internet users playing online games in May 2009 rose to 87 million, up 22% vs. last year, as increasingly budget-conscious consumers opt for cheaper entertainment alternatives,...
View ArticleSocNet Ad Spend to Hit Stride in 2010
Paid advertising on online social networks is expected to drop 3% in 2009, to $1.1 billion, but is expected to rebound next year and begin to emerge from the experimental phase, rising 13.2% – to $ 1.3...
View ArticleTop 15 Vacation Destinations: Australia Back at #1
Australia ranks as the top international vacation destination for Americans if cost is not a factor in the equation, according to recent results of an annual Harris Poll, which also found that nearly...
View ArticleTop 10 Social Networking Websites & Forums – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Mobile Phone Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Video, Multimedia Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMagazine Ad Pages Slide Further in Q2
Ad pages for consumer magazines continue to decline this year, slipping 29.5% in the second quarter of 2009 vs. the same period in 2008, according to the Publishers Information Bureau, reports Media...
View ArticleLCD Panels Flat; OLED to Drive Display Growth
After rising at a compound annual growth rate (CAGR) of 20% from 2000 to 2008, flat panel display (FPD) sales will rise only 1% each year from 2008 to 2016, according to the latest Quarterly Worldwide...
View ArticleKids & Pets Inspire Less Brand Switching
Half of American consumers have defected from national brands to store brands for food, household, health and personal-care products, but most are still reluctant to switch to store brands for child-...
View ArticleFacebook Powers Past MySpace in June
As expected, unique visitors to social networking site Facebook have finally and decisively eclipsed those of longtime rival MySpace and continue to grow both in the US and abroad, according to figures...
View ArticleTop 10 Health & Medical Information Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 TV Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleUS Retail & Food Services Sales Continue to Climb
US retail and food services sales for June 2009 continued the positive trajectory they began in May, rising 0.6% last month, according to advance estimates from the U.S. Census Bureau, Retailer Daily...
View ArticleMagna: US Ad Economy to Slip 14.5% in 2009
The US ad economy will slip 14.5% this year, according to a forecast – the first using a new methodology – from Interpublic’s MAGNA unit, writes MediaBuyerPlanner. (more…)
View ArticleGrocery Stores ‘Epicenter’ of Couponing Action
An overwhelming majority of coupon-clipping consumers in the US report that the grocery store is the epicenter of their coupon-redemption activity, according to a study by ICOM, a division of Epsilon...
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