Blackberry Battles iPhone Loyalty ‘Stampede’
Four out of 10 Blackberry and other smartphone users say they would switch to Apple’s iPhone as their next smartphone purchase, while only 14% of non-Blackberry smartphone users would switch to a...
View ArticleTop 10 TV Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Mobile Phone Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleGlobal Ad Forecast ‘Finally Stops Tumbling’
Worldwide ad spending in measured media is expected to drop 5.5% to $417 billion in 2009 but will experience a mild recovery in 2010 with a decline of only 1.4%, or $411 billion, according to (pdf) the...
View ArticleTop 10 US Cities for ‘Green’ Cars
Households in San Francisco are 60% more likely to buy ‘green’ cars than the average American home, while those in Greenwood-Greenville and Meridian, Miss. Are the least likely to buy them, according...
View ArticlePR Clients Demand More, Better Measurement
Though 88% of PR practitioners believe measurement is an integral part of the PR process and 77% are currently tracking their programs for increasingly demanding clients, PR pros still do not agree on...
View ArticleFortune-100 CEOs Remain Social-Media Hermits
America’s top CEOs appear to be mostly absent from the social media community, according to an analysis by UberCEO, which discovered that only two of 2009′s Fortune-100 CEOs have Twitter accounts,...
View ArticleTop 10 Family Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Health & Medical Information Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended June 26, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleTop 10 Retail Goods & Svcs Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Financial Services Online Advertisers by Image-Based Impressions – May...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleConsumer Confidence Stumbles in June
Following two months of dramatic growth, the Consumer Confidence Index has retreated slightly, according to the Conference Board. The Index stands at 49.3 for June, 2009, down from an adjusted score of...
View ArticleTop 10 Hardware Sites: iPhone Propels Apple to #1
Apple was the top computer hardware manufacturer site in May 2009, likely because of consumer interest in its new iPhone model, which also sent blog posts soaring after it was announced, according to...
View ArticleMay Coupons Save $1,178 on Peanut Butter Alone
The most popular online coupon in May 2009 offered 40 cents off Skippy Peanut Butter and saved cost-conscious US consumers a total of $1,178, according to a new report from coupon aggregator...
View ArticleTwitter Hits Right Notes for Music Industry
Twitter users are more engaged with music – both online and offline – than their non-tweeting counterparts and also are more likely to spend money on downloaded music, according to research from The...
View ArticleTop 10 Site Genres by Image-Based Impressions – May 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleImage-Based Online Ad Impressions by Industry – May 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleFour in 10 US Adults Own Game Console; More Women Play Wii
Nearly four in 10 (37%) of US adults own a game console, and 10% plan on purchasing a new console in the next 12 months, according to (pdf) data released by Nielsen Online. (more…)
View Article‘i-Device’ Users Favor Mobile Web over Newspapers
More than 50% of US consumers who have an iPhone and/or iPod-Touch use the mobile web more often than they read printed newspapers, and 40% use the mobile web more than they use PC internet or listen...
View Article