Online Video Viewership Rises 1.3%
The number of unique viewers of online video increased 1.3% year-over-year, from 130.1 million unique viewers in March 2009 to 131.7 million in March 2010, according to VideoCensus data from The...
View ArticleNational CineMedia Tops Mediaweek Out-of-Home Hot List
The out-of-home space is facing a shake-out as smaller companies get bought up by larger players and the space becomes more consolidated. This is good news for the industry, historically dominated by a...
View ArticleUpfront to Jump 20%
The upfront market will be up 20%, to $8.26 billion, compared to the $7.2 billion posted in 2009, according to Barclays Capital. That’s still far less than the $9.23 billion pulled in the 2008 upfront,...
View ArticleStatus Moves beyond Consumption
The definition of status is diversifying and moving beyond simple consumption, according to consumer insights firm trendwatching.com. (more…)
View ArticleIs it Really Worthwhile to Market on Twitter?
A new study by Edison Research provides a complex and multi-layered picture of Twitter – along with some interesting data points that suggest it may not be worthwhile for some companies to focus their...
View ArticleLGBT Adults Show More Economic Optimism
Lesbian, gay, bisexual and transgender (LGBT) adults in the US are generally more optimistic about the economy and job market than their heterosexual counterparts, according to recent research from...
View ArticlePrivate Label Brands Make Gains in Weak Economy
Private label brands are proving consistently popular with consumers looking to save money in a weak economy, according to research from The Nielsen Company. (more…)
View ArticleTop March Websites Indicate Spring’s Arrival
Increased consumer interest in website categories including home improvement, baseball and theme parks indicated that consumers were preparing for the arrival of spring in March 2010, according to...
View ArticleA Day-By-Day Email Marketing Guide
Timing in an email marketing campaign, that is, deciding on what day and what time of day, to hit the send button is as important as actually crafting the message and selecting which segmented group of...
View ArticleConsumer Brand Loyalty Declines
US consumers are significantly less loyal to their favorite brands today than they were two years ago, according to comScore ARS research. (more…)
View ArticleMobile Handsets Grow 19% in Q1
Global shipments of mobile handsets grew 19% year-over-year during Q1 2010, according to ABI Research. (more…)
View ArticleDigital Agencies Have Yet to Fully Adopt DOOH
While mainstream ad agencies have digital out-of-home (DOOH) on their radar and are allocating dollars to the medium, digital agencies have not yet adopted or fully understood the medium’s...
View ArticleFacebook, Twitter Post Strong March Growth
Facebook and Twitter clearly surpassed all other major social networks in US year-over-year growth during March 2010, according to data from The Nielsen Company. (more…)
View ArticleBehind the Curve: Week Ended May 7, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleApril Chain Store Sales Spring Ahead
Chain store sales increased on a year-over-basis each week of April 2010, although the month ended with a slight week-over-week decline, according to [pdf] the Weekly Chain Store Sales Snapshot...
View ArticleSamsung Takes Mobile OEM Lead
Samsung took the US mobile subscriber market share lead among OEMs from previous leader Motorola in March 2010, according to comScore MobiLens data. (more…)
View ArticleFive Steps to Online Marketing Success
Using competitive intelligence strategies and tools will be key to launching successful email marketing campaigns in 2010, according to a new white paper from Compete. (more…)
View Article