Cross-channel Retailing Grows in Popularity
An increasing number of consumers are performing a wider variety of cross-channel retail activities, according to the Compete Online Shopper Intelligence study. (more…)
View ArticleAmericans Have Low Economic Confidence
Although many experts say the recession is ending or has ended, most Americans are not feeling confident about the state of the economy, according to a recent Harris Poll. (more…)
View ArticleInbound Marketing Grows in Importance
Inbound marketing is continuing to grow in importance at the expense of outbound marketing, according to the “State of Inbound Marketing Report” [pdf] from internet marketing firm Hubspot. (more…)
View ArticleMarch 2010 Search Rankings Change Little from February
Americans’ usage preference for online search engines changed little between February and March 2010, according to The Nielsen Company. (more…)
View ArticleMother’s Day Spending Should Increase
Consumer spending for the upcoming Mother’s Day holiday (May 9, 2010) should improve slightly from 2009, according to two recent studies. (more…)
View ArticleHD Mobile Voice Surge Expected in ’14
The use of high definition (HD) mobile handsets, virtually nonexistent in 2010, should begin ramping up 2013 and surge in 2014, according to data from ABI Research. (more…)
View ArticleRemote Mobile Payment Market Poised for Growth
Remote mobile payment for both physical and digital goods should substantially grow in popularity during the next several years, according to [pdf] a new whitepaper from Juniper Research. (more…)
View Article4 Reasons to Fire Your Digital Ad Agency
Not all digital ad agencies are as savvy on these strategies and technologies as they proclaim, according to the initial survey results of integrated marketing agencies by Andrew Ballenthin, president...
View ArticleTop 10 Site Genres by Image-Based Impressions – March 2010
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM....
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – March 2010
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM....
View ArticleBehind the Curve: Week Ended April 30, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleeBay, AOL Benefit from Increased US Web Usage
eBay and AOL benefited the most from an uptick in Americans’ internet habits during March 2010, according to data from The Nielsen Company. (more…)
View ArticleInbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on...
View ArticleAmericans Watch 31.2B Online Videos in March ’10
More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service. (more…)
View ArticleTop 10 Online Retailers by Conversion Rate – March 2010
The conversion rate data is the percentage of unique visitors that made an online purchase on a given vendor site at any point during a given time period.
View ArticleConsumer Perception of Financial Services Improving
Americans are slowly improving their perception of the reputation-battered financial services industry, according to the Harris Interactive 2010 EquiTrend study. (more…)
View ArticleRetailers Send 2% More Emails in April
Top online retailers sent each of their subscribers 2.8 promotional emails on average during the week ending April 30, 2010, according to Chad White, research director at Responsys and author of the...
View ArticleMonthly Overall Search Volume Grows 5%
Month-over-month overall search volume grew 5.3% in March 2010, according to data from Compete. (more…)
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