Viewers Tolerant of Online TV Ads
Online TV viewers will accept up to 75% more advertising per hour than is currently programmed, according to a recent survey by comScore. (more…)
View ArticleTop 10 Real Estate Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBig Business Seen as Too Powerful
A sizable majority of Americans think big business and banks and financial institutions have too much power in Washington, DC, according to the results of a recent Harris Poll. (more…)
View ArticleHigher Taxes, Lower Wages & Home Prices Hit Spending
Rising tax rates, combined with declines in real wages and median home prices, drove the third straight monthly decline in the Deloitte Consumer Spending Index during February 2010. (more…)
View ArticleInternet Surpasses TV as Most Essential Media
For the first time, the internet has surpassed TV as the “most essential” medium, according to the latest Infinite Dial study by Arbitron and Edison Research. (more…)
View ArticleLG, Samsung Close in on Motorola
Although Motorola maintained its lead among mobile original equipment manufacturers (OEMs) during the three-month average ending February 2010, rival OEMs LG and Samsung are closing in on its market...
View ArticleTop 10 Investment/Finance Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleHealthy Customers are Healthy Spenders
Health-aware consumers tend to shop more frequently and spend slightly more than consumers who are less concerned about health, according to Nielsen analysis of National Marketing Institute (NMI) data....
View ArticleAsia-Pacific SocNet Habits Vary Significantly
Social networking exhibits more marketing differentiation in the Asia-Pacific region (excluding China) than in other global regions, according to comScore World Metrix data. (more…)
View ArticleMobile Phone Users Like Touchscreens, Apple, LG
Touchscreens drive mobile phone satisfaction and Apple ranks highest in customer satisfaction among manufacturers of smartphones, according to two recent surveys from J.D. Power and Associates. (more…)
View ArticleHow to Hire A Digital Ad Agency
Hiring a digital ad agency is not easy, but asking the right questions can help ensure success. (more…)
View ArticleTop 10 Portal Frontpages – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Community-Based Organization Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleChain Store Sales Dramatically Rise at End of March
Warm weather and the impending Easter holiday drove strong chain store sales performance [pdf] during the last two weeks of March 2010, according to the Weekly Chain Store Sales Snapshot compiled by...
View ArticleChinese Market Ages
Although China’s market potential is unmatched, the aging of its population presents marketing challenges, according to The Nielsen Company. (more…)
View ArticleMobile App Downloads Acclerate
2010 will be a big year for mobile application downloads, with almost 6 billion mobile applications forecast to be downloaded, up from an estimated 2.4 billion in 2009, according to ABI Research. (more…)
View ArticleTop 10 Viral Videos – March 2010
Continuing a trend established in January and February 2010, the videos selected by video-content distributor goviral for March 2010 were universally light in tone. (more…)
View ArticleTop 10 Video, Multimedia Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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